Distinctly UCLA
The True Bruin Values aim to unite the campus community around a shared purpose, inspire personal accountability in decision-making, embed these values into everyday life at UCLA across classrooms, offices, research labs and residence halls, and foster a culture rooted in connection, integrity and care.
Striving together for a university of purpose, inclusion and integrity.
The draft refreshed True Bruin Values are:
Integrity & Accountability
We speak with honesty and take responsibility for our impact.
Service with Purpose
We use our roles to support and uplift our communities.
Belonging Through Action
We create spaces where every Bruin feels seen and valued.
Curiosity & Growth
We stay open to new ideas, people, and possibilities.
Collaboration with Humility
We build across differences with respect and shared purpose.
These draft refreshed values were developed in partnership with thousands of Bruin voices. Read on for further opportunities for our community to help craft and finalize our values.
Introducing our draft refreshed
True Bruin Values
Originally created two decades ago, the True Bruin Values are being refreshed for a new era of boldness at UCLA. Through a broad, inclusive process — via community surveys and collaborative dialogue with thousands of Bruins — a dedicated steering committee of students, staff and faculty has worked to develop a new draft set of values that reflect who we are today and who we aspire to be.
Next Steps: Join the Process
We want to further engage with the Bruin community to finalize these values. We invite every Bruin to join us for a participatory process to share your input and the ways in which we can all live these values.
At the end of this pilot year, we will refine the values, make sure their definitions are responsive and reflective of Bruins’ lived experiences, and have a series of activations that meet the community’s vision of what they look like in action.
Attend UCLA Connects: Campus Community Conversations
Join us for a series of campuswide conversations designed to bring together students, staff and faculty in meaningful dialogue around the draft refreshed values. These gatherings are an opportunity to share perspectives, listen deeply and strengthen our sense of connection across the UCLA community.
These will take place in November 2025, February and May 2026. Spots are limited.
Host a conversation with your peers or team
Bring colleagues together to share ideas, reflect on key topics and strengthen connections. Use this toolkit as a guide to plan and lead a meaningful discussion.
Share your voice
We want to hear from you. Whether it’s a personal reflection or an example of someone you’ve seen embodying UCLA’s values like integrity, accountability, respect or service, your stories help bring these ideals to life. Share a moment, a gesture or an experience that shows what it means to be a True Bruin. Your voice can help inspire others and strengthen our campus culture.
Timeline
Fall 2026
Formal launch of refreshed True Bruin Values following input period.
2025–26
Throughout the 2025-26 academic year, the new True Bruin values are refined iteratively with UCLA community input.
Fall 2025
The Bruin community is invited to engage in a yearlong process to revise the draft refreshed True Bruin Values.
2024–25
In partnership with thousands of Bruin voices, via campuswide surveys and dialogue, the committee develops a draft set of refreshed values.
2024
True Bruin Values Refresh Steering Committee is formed and begins the work of designing a process to refresh the values.
Early 2000s
UCLA’s True Bruin Values of Respect, Accountability, Integrity, Service and Excellence are created based on values from the UC Office of the President.